Sira was born from a deep understanding of the eyewear industry. Our founder, Aahaann Singla, studied management at UCL London, but his roots in the optical world run far deeper. Growing up, he saw firsthand how his father, a seasoned optical distributor with over 25 years of experience, navigated the industry. He witnessed how high-end, past-season designer eyewear often remained unsold—not due to a lack of quality, but simply because it was in the right place at the wrong time.

These frames, crafted to perfection, were left unnoticed—lost in oblivion despite their elegance and craftsmanship. Determined to bridge this gap, Aahaann launched Sira, a curated marketplace where rare and exclusive eyewear finally gets the recognition it deserves. By connecting optical traders with fashion-conscious consumers, Sira ensures that premium frames never go unnoticed again.

With a commitment to craftsmanship, authenticity, and accessibility, Sira is more than just a platform—it’s a place where hidden luxury finds its rightful place in the spotlight.